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Opinion: The Zelensky deepfake is a warning for Corporate America

Last month, a false video circulated online that seemed to show Ukrainian President Volodymyr Zelensky telling his soldiers to surrender to the Russian invasion. The video — a mediocre lip-sync of Zelensky’s face and voice — was the product of artificial intelligence manipulation, commonly known as a deepfake. It is unclear who made the deepfake, but the Ukrainian government had been warning for weeks that Russia may push manipulated media.

Last month, a false video circulated online that seemed to show Ukrainian President Volodymyr Zelensky telling his soldiers to surrender to the Russian invasion. The video — a mediocre lip-sync of Zelensky’s face and voice — was the product of artificial intelligence manipulation, commonly known as a deepfake. It is unclear who made the deepfake, but the Ukrainian government had been warning for weeks that Russia may push manipulated media.

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