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Qatar is a minefield for World Cup advertisers. One team has already lost a sponsor

Billions of people watch FIFA’s World Cup every four years, a tantalizing opportunity for advertisers who want to capitalize on the feel-good fervor of the world’s biggest sporting event. But this year, it’s a reputational minefield for some of the world’s biggest brands.

Billions of people watch FIFA’s World Cup every four years, a tantalizing opportunity for advertisers who want to capitalize on the feel-good fervor of the world’s biggest sporting event. But this year, it’s a reputational minefield for some of the world’s biggest brands.

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