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What’s new for apps on the App Store

Take advantage of the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.

Showcase your in-app events right on the App Store.
Create additional versions of your product page to showcase different features or content, each with a unique URL.
Try different app icons, screenshots, and app previews on your default App Store product page and compare their performance to understand what users like most.
Beta test your Mac apps using TestFlight.
Take advantage of powerful, modern Swift-based APIs for in-app purchases with StoreKit 2. And provide more seamless support for in-app purchases with new APIs that let users request refunds and manage their subscriptions within your app.
Help players discover and play your game with Game Center widgets, and build social experiences with the new Friends API.

And much more.

Find out what’s new

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